“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."
Bull & Beard is an agency collective and matchmaking service with hundreds of vetted and vouched-for specialized agencies. Founded in 2013, our work as agency matchmakers is different than your typical agency search consultant. We work with brands for free and with no obligation. The agencies we represent specialize in research, branding, marketing, creative services, digital, video production, media, and public relations. They have been thoroughly vetted through our Agency Review process. Our core focus is matching mid-sized to Fortune 1000 brands/marketers with small to mid-sized agencies across North America. In 2019, we launched Agency Match, an exclusive directory featuring members of our collective.
If you're an agency and would like to join our collective, the Agency Review is your ticket to the rodeo. We charge a one-time fee of $300 and schedule a one hour interview. We also conduct reference checks, a work review, and put a matchmaking agreement in place. The Agency Review is also requirement to join Agency Match, our directory of vetted and vouched-for specialized agencies.
After decades working with and leading agencies of our own, we've spent the last six and half years working as agency search consultants and matchmakers. With a collective of hundreds of vetted and vouched-for specialized agencies, we are an "agency of agencies." We streamline the search process and break down the barriers and brinkmanship. If you're looking to reduce your risk and find a partner that has capability, category experience and chemistry, you can make Bull & Beard your first call every time. Best of all, it's free with no obligation for brands.
Agency Match is an exclusive directory of vetted and vouched-for specialized agencies with editorialized profiles written by Bull & Beard. Launched in July 2019, the platform lets brands search by capability and category experience. Capped at 1,000 profiles, Agency Match is a shortcut to a marketer's shortlist and is free for brands/marketers to browse and use with no registration required. The platform provides qualified, winnable opportunities for agencies. We currently have over 200 agencies approved and on the platform. Click here to apply.
We're former agency owners who found our home on the range as agency matchmakers, relishing the ability to connect small to mid-sized agencies with mid-sized to Fortune 1000 brands. For a select number of clients we also offer agency consulting. With a perspective informed by relationships with hundreds of agencies and deep experience with agency sales, marketing and business development, we help agencies with their own sales and marketing. Whether it's your positioning, sales playbook or pricing strategy, we can help. And if we can't, we have a network of vetted coaches and consultants to tap into.
Smilewhenyou call me that
Bull & Beard has helped me and my team three times, in each instance bringing us a curated selection of capable agencies (SEM, PR and Creative). They're my first choice when I need to expand our marketing capabilities for temporary or permanent assignments. They've consistently delivered eager, professional organizations with the right capabilities at the right price point. It's a relief to know that I can call on them for any outsourcing need and trust that they have a vetted roster of capable folks. Make your life easier and give him a call.
Robby and Bull & Beard are fantastic. They took the time to really understand our agency offer and they're smart about the clients and assignments they recommend us for. In the first few months of working with Robby he recommended us to two clients seeking an agency. We won both assignments. So to date we have a 100% success rate with Bull & Beard. A great partner to agencies and clients.
Working with Bull and Beard was like a concierge service through the agency search process - they know this business, asked the right questions and brought focus to what can be a frustrating process (more like the infamous "Bull"-run in Spain). I come from 30 years in the agency business and was very impressed with the wide selection of vetted agencies and Robby's EQ/IQ in selecting the best fit for our search. They made it easy and took the risk out of a critical decision in driving our organization into the future. I highly recommend Robby and Bull and Beard, the specialized agencies they represent and look forward to working with them again.
We were fortunate enough to connect with Bull & Beard last year. Within the first three months they introduced us to a Fortune 250 company looking for a new agency partner. Throughout the pitch process, both Robby and Jason worked closely with our team to help us get the answers we needed to put our best foot forward and that hard work paid off in a relationship that is now in its second year. If you're looking to grow your new business pipeline or expand your existing pipeline, I highly recommend the team at Bull and Beard.
We have had the pleasure of working with Bull and Beard on three assignments. They have brought us a very good selection of potential vendors and stuck with us through the entire process. Their candor and straight forward methods are both refreshing and critical to our success. We cannot recommend them more highly.
Bull & Beard has proven to be one of our most valuable partnerships. Each prospective client introduction has been highly qualified and the team has provided top-notch support throughout sales cycles. Collaborative, strategic, and personable. Can't ask for more.
Bull & Beard brought us an elite team that did an incredible job redesigning our corporate website! They were fast, honest, and very responsive during the entire process which made working with them a breeze. It's easy to see that Bull & Beard and their group of trusted resource partners care a lot about their clients. They definitely went the extra mile in helping us.
Bull & Beard has earned their place as our strategic partner. We first used them for help and resources for execution and quickly grew in appreciation for their strategic counsel. They deliver more than what they promise and with good humor every step along the way. Having worked with tech agencies small and large, established and start-up, we've had a range of experiences. Bull & Beard is the real deal: winning strategy, quality execution for a fair price coupled with honesty and transparency. There's a reason why Bull & Beard is on my speed dial.
Bull and Beard matched us with a Fortune 500 company that has been our client now for more than two years. It was an incredible win for our agency, and Bull and Beard ensured that the match would be a successful, long-term one. I would highly recommend Robby and his team!
I am so fortunate to have connected with Bull & Beard. They are creative, forward-thinking and just "get it." Not only are they skilled at matching clients and agencies, but they also bring strategic vision that helps your brand come to life. In addition to being trusted experts, their enthusiasm and wit makes the process truly enjoyable. My previous organization has benefited immensely from the wisdom Bull & Beard brought.
Just looked at the work from the team you brought us and have to say, we are super stoked, very impressed and very very happy about it. Everything looks fantastic! Usually there's a learning curve working with a new team but you guys brought the right fit. They nailed it right out of the gate. We were really, really thrilled with what we saw and just wanted to thank you guys for that. This project is going to turn out great!
Robby and his partner Jason at Bull and Beard have been my structure and support while launching multiple business as a first-time solopreneur. I have worked in and with many world-class marketing and creative agencies in the past, and Robby is as sharp, organized and talented as anyone I have ever worked with. When you couple that with his straightforward approach, genuine kindness and ability to read between the lines to deliver a directed, productive experience from day one, I simply could not recommend him highly enough. If you are looking for a consummate professional with a skin-in-the-game approach, Robby is the best available.
I was looking for some help with my brand positioning and messaging to do a rebrand for my business, and I came across Bull & Beard. I had been putting off the entire rebranding initiative in my business because of how grueling and complicated it seemed like it was going to be. But, Robby and Jason made it seem extremely simple and even fun. They took the work on their shoulders and knew all the right questions to ask to get from me what they needed so they could work their magic. I now have a new brand, new messaging, new logo, and new site in the matter of a couple short months. I couldn't be any happier with using this service!
I recently worked with Bull & Beard in a matchmaking capacity. Indeed, they found a fit... in terms of personalities, geography, and experience as much as scope and budget. They didn't stop at making an introduction. They worked tirelessly, providing strategic counsel and working with each party to help us negotiate the scope and contract. More importantly, they focused on ensuring the expectations and desires of all sides were known, clear and met. I'll admit, I was a bit skeptical at first about how much value Bull & Beard could provide but after this process I am completely sold. My advice to any agency or brand looking for a new team to work with: don't take chances. The more you're investing, the more you need a matchmaker; someone who can find a fit, reduce everyone's risk and create win-win situations.
Our Collective Capabilities
“Do not go where the path may lead,go instead where there is no path and leave a trail.”
An international IT equipment and service company abandoned the ol' fashioned RFP and aging relationship with an incumbent PR firm. They tasked Bull & Beard to match them with the best agencies based on their criteria and desire for new relationships. After assisting one product division, we were tasked with two additional searches (SEM and Creative/Video Production). Each relationship is still active.
Don't dig for water under an outhouse.
A mid-sized accounting firm needed someone to wrangle their marketing projects and match them with specialized agencies. They were also looking for strategy and stewardship of their marketing budget to help them spend their dollars wisely. With a few matches under our belt, we're just getting started.
There's no better friend than a horse that's saddled and ready to go.
We began working with a research university when they suspended their mobile app sourcing process mid-stream to seek our advice. From mobile apps to websites, our resources have surpassed expectations, even in a crunch.
Going faster when you're lost won't help a bit.
Working with the largest furniture market in the world, we matched a security consulting firm as well as a process consulting firm, in order to shore up their safety, speed and sustainability. They knew what they wanted, not what they needed. We jumped in and lasso'd a few fitting options. Acting as a buyer's agent, we facilitated a streamlined matching process and negotiated on behalf of our client.
Never ask a barber if you need a haircut.
A non-profit and consortium for a Christ-like response to mental health asked us to help shape their product roadmap and connect them with the best teams and tools to build their organization. From strategy to video production and web development, we've helped them make sound decisions.
It's easy to see things you're lookin' for. The trick is to see things you're not lookin' for.
A funded Ed-Tech startup hired us to corral the right resources to redo their site and investor collateral for maximum impact. Together with our preferred resource, we delivered their new website and materials in a matter of weeks.
It's the work, not the clock, that tells you when it's quittin' time.
A technology investment vehicle backed by the automotive industry's most innovative dealership conglomerates asked us to bring a tireless hustler of a creative partner to execute avant-garde customer acquisition and retention campaigns and redefine direct marketing for their industry. We found 'em.
If you're itchin' to have somethin', you better be ready to scratch for it.
A gourmet foodwares purveyor with online and traditional storefronts asked for our help finding an agency that loved specialty food and drink as much as they did. We helped kindred spirits find each other. And the rest is history!
If the boot fits, make sure theres two of 'em.
We've worked hand-in-hand with a non-profit that advances literacy and education by providing strategic counsel and ongoing matchmaking. Leveraging a variety of specialized partners, we're responsible for building practically all of their portfolio of learning platforms.
Don't make a long story short just so you can tell another one.
The largest furniture market in the world's ad agency asked us to help them determine how best to start over with their mobile app. Things got sticky and complex with a lot of stakeholders. We got in the trenches of the negotiation to help both sides see what could be. The app launched to rave reviews, some "ooohs" and ahhhs," and a few awards for good measure.
When you're in the wrong and need to set it right, how far you've traveled in the doin' of it has nothing to do with the rightin' of it.
A world-class law firm with deep local roots came searching for help with their website, digital marketing, social media and other marketing needs. We walked enough miles in those shoes to know how to help and where to find help. Now we help steward their marketing budget across multiple vendors, freelancers and agencies.
Don't be too soon and don't be too seldom.
Founders of a tech start-up came to us with a lofty vision and seed capital to build their app and company. Not only did we help them take their product to the marketplace, we matched them with talent, teams and tools every step of the way, from marketing agencies to business services and investors.
Most anybody can be a cowboy, but it takes a bit of genius to make any money at it.
Scars are Cowboy TattooswithBetter Stories
We've spent many memorable years working dusk till dawn in marketing and advertising, spanning nearly every category. It's in our blood (CEO Robby Berthume started his first agency at 14). Whether it's a marketing plan, integrated campaign, website, PR placements, etc., we've got your back. Our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we've been. Join us on the trail ahead.
CMO Dinner Series Join us on Thursday, February 20th at 7pm at Sullivan's Steakhouse for a private, exclusive dinner for Charlotte-area CMOs and marketing leaders (no agencies, please). Brought to you by Agency Match, tickets include dinner (drinks extra) and a delectable menu surrounded by like-minded company.
Series In this episode of Charging the Agency Frontier, Robby Berthume interviews Jason Swenk, a well known agency coach who sold a multi-million dollar digital agency, has completed over 400 agency owner interviews, manages a network of 40,000 agencies and has given over 100 agency keynotes. If you're an agency owner, chances are you've seen his face. Today we'll have a discussion around growing and scaling an agency.
Charles Gaudet interviews Robby Berthume, the CEO of Bull & Beard and co-founder of Agency Match. Robby started his first agency at the age of 14 and has now worked with hundreds, if not thousands, of premiere agencies across the world. Robby is one of the foremost experts in agency growth and has scaled multiple agencies to 7-figures plus. You may have seen Robby featured in various publications including Forbes, Fortune, Success, Entrepreneur, Fox News, Inc., and the HuffPost among others.
For Forbes In this piece by contributor John Hall, he highlights our new platform, saying "Agency Match, for example, was just launched by ad collective Bull & Beard to create a way for small- and mid-sized agencies to get in touch without getting drowned out by the competition. It has capped overall membership at 1,000, ensuring that each member has the opportunity to get its voice heard."
For The Triad Business Journal "Winston-Salem agency collective Bull and Beard has taken a proven idea and made it a more efficient business model. The agency collective will still operate as it has for the past six years as a matchmaking service for brands and agencies, but running the agency directory alongside the business is expected to provide a million dollar-plus revenue stream."
For The Dendrocast Podcast Do brands and agencies need a matchmaker? It can be difficult for brands to find the right agency. It takes more than an RFP or a pitch. It requires both sides to be aligned around values, culture, and team chemistry. In this episode, Zach Hyder interviews CEO Robby Berthume on all things matchmaking as well as the launch of Agency Match.
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