Welcome

Charging the agency frontier

If you ain't makin' dust, yer eatin' it.

Intro

Strength of a Bull,
Wisdom of a Beard.

“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."

Bull & Beard is an agency collective backed by a Stable of 500+ vetted and vouched-for agency partners. We match brands of all sizes with specialized agencies and diamond-in-the-rough resources. Our agencies specialize in branding, marketing, creative services, digital, video production, media, and public relations. Our collective's experience spans nearly every category and we've spent over 5 years as agency search consultants for founders to Fortune 500s before becoming an agency of agencies.

Services

Agency Evaluation

We can evaluate your existing agency relationships or vet potential partners and proposals that you're considering. We bring tremendous perspective, having been behind the curtain of countless agencies and knowing how to read between the lines. Let us provide wise counsel when it comes to your agency partners. We'll evaluate their performance and help you maximize your relationships.

Agency Matchmaking

We're not your typical agency. On top of a decades in advertising owning and leading agencies, we've spent the last 5+ years as agency search consultants. Now we're leveraging our Stable as an agency of agencies. We facilitate the search process and break down the barriers and brinkmanship. With a stable of over 500 agency partners, you can make Bull & Beard your first call, every time. Best of all, for free with no obligation.

Agency Review

If you're an agency and would like to join our collective, the Agency Review is your ticket to the rodeo. We charge a one-time fee of $250 and schedule a one hour discovery call. For $1k, we'll conduct an expanded Agency Review including talking to external clients and internal staff as well as conducting a competitive review and SWOT analysis.

Agency Advisory

We're former agency owners and search consultants who found our home on the range, relishing each and every opportunity to educate, inform and inspire. We do this through thought leadership, coaching and consulting, managing private communities, hosting dinners and more. We provide hourly coaching to agency principals on everything from positioning to pricing to prospecting.

Testimonials

Smile when you call me that

Our Collective Capabilities

“Do not go where the path may lead, go instead where there is no path and leave a trail.”


Wanted: Branding

  • Brand Strategy
  • Brand Corral Workshop
  • Brand Positioning
  • Brand Persona
  • Naming & Taglines
  • Logo Design & Style Guide

Wanted: Marketing & Advertising

  • Marketing Plans
  • Campaign Development
  • Messaging Architecture & Copywriting
  • Experiential Marketing
  • Banners & Rich Media
  • Print, Radio, TV, Outdoor, Direct Mail, Packaging

Wanted: Digital

  • Strategy & Consulting
  • Digital Marketing
  • Content Strategy & Development
  • Marketing Automation
  • Web & Mobile Design & Development
  • Emerging Technologies

Wanted: Video Production

  • Storytelling
  • Corporate Video
  • TV & Web Commercials
  • Live Video Streaming
  • Animation & Motion Graphics
  • Distribution & Marketing

Wanted: Media

  • Audience Development & Strategy
  • Media Planning & Buying
  • Programmatic Strategy & Buying
  • Paid Search & Social
  • Analytics & Data Visualization
  • Optimization

Wanted: Public Relations

  • Media Relations
  • Speaking Engagements & Awards
  • Influencer Relations
  • Crisis Management
  • Corporate Communications & Strategy
  • Contributed Content

Tales From The Trail

Tales From The Trail

Experience

Scars are Cowboy Tattoos with Better Stories

We've spent many memorable years working dusk till dawn in marketing and advertising, spanning nearly every category. It's in our blood (CEO Robby Berthume started his first agency at 14). Whether it's a marketing plan, integrated campaign, website, PR placements, etc., we've got your back. Our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we've been. Join us on the trail ahead.

Client Logos

Agency Insights

Wisdom of  a Beard

Don't Squat with Your Spurs on

by Robby Berthume

How To Refresh Your Brand Without Losing Loyal Customers

Nov 13, 2018

How To Refresh Your Brand Without Losing Loyal Customers

for Forbes...
Rebranding is a tricky business. While a new look has the ability to draw in new customers, it also has the potential to lose you old customers who don't like change. It's a fine line to balance the old and the new. To help, seven members of YEC including CEO Robby Berthume discuss their most effective strategies to refresh a brand when the company is headed in a new direction.

Read More

Shooting from the hip: Triad agency collective repositions itself

Oct 23, 2018

Shooting from the hip: Triad agency collective repositions itself

for Triad Business Journal...
In this piece, John Joyce interviews CEO Robby Berthume and writes: "Berthume, 32, is the Bull. His co-founder, Jason Drass is the Beard. The two-man operation is based out of Winston-Salem, but serves clients across the U.S. Judging by his rapid-fire rate of speech and zeal when talking about his business, Berthume embodies the front end of Bull & Beard's identity. Drass, Berthume said, is the older and wiser of the two and handles more of the operations side of the business."

Read More

How To Build Relationships To Replace RFPs

Oct 4, 2018

How To Build Relationships To Replace RFPs

for Forbes...
In this piece, CEO Robby Berthume talks about relationships and RFPs. How should agencies react to RFPs? Run from them? Try to change them? Embrace them as a necessary evil? Relationships are the answer to RFPs. He offers practical advice on how to build relationships and how to push back on RFPs.

Read More

13 Ways Small Business Owners Can Reduce Busy Work and Be Truly Productive

Oct 2, 2018

13 Ways Small Business Owners Can Reduce Busy Work and Be Truly Productive

for Small Biz Trends...
Entrepreneurs can easily make the mistake of piling too much "busy work" on their plates, which doesn't leave them much time to focus on the tasks that only they can do. To find a solution, YEC asked 13 members, including CEO Robby Berthume, the following question: What is one way for owners to stay productive, not just busy?

Read More

The Dos And Don'ts Of Getting Free Publicity, According To Entrepreneurs

Sep 19, 2018

The Dos And Don'ts Of Getting Free Publicity, According To Entrepreneurs

for Forbes...
Positive publicity about your business doesn't have to be expensive. In fact, it doesn't have to cost a dime. With the right strategies and strong media relationships, you can earn press coverage and social media buzz for your business for the cost of your time. In this piece, CEO Robby Berthume shares his advice with fellow YEC members.

Read More

Join Our Communities

Agency Stable

A Private Group of Agency Owners
Click To Join

Founder Salon

A Private Group of Founders
Click To Join

CMO Rodeo

A Private Group of Marketers
Click To Join

Contact

Let's Ride

Address
305 W. 4th Street, Suite 2-B
Winston-Salem, NC 27101
Phone
888-996-BULL
Email
info@bullandbeard.com
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Privacy Policy

Bull & Beard, LLC respects your privacy and we are committed to acting responsibly to protect your privacy when using our website. We will not collect any personal information about you unless you choose to provide us with such information (in the form of an inquiry through our web form, by emailing us, by calling us, etc.). If you do provide us with personal information, however, your information may be used internally by us to initiate contact. In the event that we cannot service your project, or have a partner in mind for your project, we may also share your information with or refer you to our exclusive network of third party vendors and freelancers. We may receive a commission for such referral. However, Client is not obligated in any manner to enter into a contract with any such third party. Upon providing Client information, such third parties may contact Client directly, or we may help broker a contract between Client and a third party. As a broker, we will not have any authority to bind Client or such third party. Client and such third party will only have the power and authority to offer or accept any contract terms. We will not be acting as anyone’s agent, and our role will be to only facilitate discussion and negotiation of contract terms between Client and such third parties. Should Client enter into a contract with a third party, all services will come solely from the third party, and not from Bull & Beard, unless otherwise stipulated in a formal agreement. Alternatively, should we choose to service Client’s project and should Client choose to hire us, we may share Client’s information with certain third parties in the course of providing services (such as domain name registration, analytics, web hosting, etc.).

As with most Web servers on the Internet, certain information is automatically collected and recorded. This includes, but is not limited to: Client’s IP address (and hostname if available), the date and time Client accessed our website and the type of browser and operating system Client uses. These are stored in a "log" file, which are private and the contents of which will not be released to a third party without Client’s explicit consent. We also use cookies that are inserted by Google to provide conversion tracking.

If you have any questions about our privacy policy, please e-mail info@bullandbeard.com and we’ll be happy to discuss.