Charging the agency frontier

If you ain't makin' dust, yer eatin' it.


Strength of a Bull,
Wisdom of a Beard.

“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."

Bull & Beard is an agency collective and matchmaking service with hundreds of vetted and vouched-for specialized agencies. Founded in 2013, our work as agency matchmakers is different than your typical agency search consultant. We work with brands for free and with no obligation. The agencies we represent specialize in research, branding, marketing, creative services, digital, video production, media, and public relations. They have been thoroughly vetted through our Agency Review process. Our core focus is matching mid-sized to Fortune 1000 brands/marketers with small to mid-sized agencies across North America. In 2019, we launched Agency Match, an exclusive directory featuring members of our collective.


Agency Review

If you're an agency and would like to join our collective, the Agency Review is your ticket to the rodeo. We charge a one-time fee of $300 and schedule a one hour interview. We also conduct reference checks, a work review, and put a matchmaking agreement in place. The Agency Review is also requirement to join Agency Match, our directory of vetted and vouched-for specialized agencies.

Agency Matchmaking

After decades working with and leading agencies of our own, we've spent the last six and half years working as agency search consultants and matchmakers. With a collective of hundreds of vetted and vouched-for specialized agencies, we are an "agency of agencies." We streamline the search process and break down the barriers and brinkmanship. If you're looking to reduce your risk and find a partner that has capability, category experience and chemistry, you can make Bull & Beard your first call every time. Best of all, it's free with no obligation for brands.

Agency Match

Agency Match is an exclusive directory of vetted and vouched-for specialized agencies with editorialized profiles written by Bull & Beard. Launched in July 2019, the platform lets brands search by capability and category experience. Capped at 1,000 profiles, Agency Match is a shortcut to a marketer's shortlist and is free for brands/marketers to browse and use with no registration required. The platform provides qualified, winnable opportunities for agencies. We currently have over 200 agencies approved and on the platform. Click here to apply.

Agency Consulting

We're former agency owners who found our home on the range as agency matchmakers, relishing the ability to connect small to mid-sized agencies with mid-sized to Fortune 1000 brands. For a select number of clients we also offer agency consulting. With a perspective informed by relationships with hundreds of agencies and deep experience with agency sales, marketing and business development, we help agencies with their own sales and marketing. Whether it's your positioning, sales playbook or pricing strategy, we can help. And if we can't, we have a network of vetted coaches and consultants to tap into.


Smile when you call me that

Our Collective Capabilities

“Do not go where the path may lead, go instead where there is no path and leave a trail.”

Wanted: Branding

  • Brand Strategy
  • Brand Corral Workshop
  • Brand Positioning
  • Brand Persona
  • Naming & Taglines
  • Logo Design & Style Guide

Wanted: Marketing & Advertising

  • Marketing Plans
  • Campaign Development
  • Messaging Architecture & Copywriting
  • Experiential Marketing
  • Banners & Rich Media
  • Print, Radio, TV, Outdoor, Direct Mail, Packaging

Wanted: Digital

  • Strategy & Consulting
  • Digital Marketing
  • Content Strategy & Development
  • Marketing Automation
  • Web & Mobile Design & Development
  • Emerging Technologies

Wanted: Video Production

  • Storytelling
  • Corporate Video
  • TV & Web Commercials
  • Live Video Streaming
  • Animation & Motion Graphics
  • Distribution & Marketing

Wanted: Media

  • Audience Development & Strategy
  • Media Planning & Buying
  • Programmatic Strategy & Buying
  • Paid Search & Social
  • Analytics & Data Visualization
  • Optimization

Wanted: Public Relations

  • Media Relations
  • Speaking Engagements & Awards
  • Influencer Relations
  • Crisis Management
  • Corporate Communications & Strategy
  • Contributed Content

Tales From The Trail

Tales From The Trail


Scars are Cowboy Tattoos with Better Stories

We've spent many memorable years working dusk till dawn in marketing and advertising, spanning nearly every category. It's in our blood (CEO Robby Berthume started his first agency at 14). Whether it's a marketing plan, integrated campaign, website, PR placements, etc., we've got your back. Our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we've been. Join us on the trail ahead.

Client Logos

Agency Insights

Wisdom of  a Beard

Don't Squat with Your Spurs on

by Robby Berthume

CMO Dinner Sponsored by Agency Match

Jan 14, 2020

CMO Dinner Sponsored by Agency Match

CMO Dinner Series
Join us on Thursday, February 20th at 7pm at Sullivan's Steakhouse for a private, exclusive dinner for Charlotte-area CMOs and marketing leaders (no agencies, please). Brought to you by Agency Match, tickets include dinner (drinks extra) and a delectable menu surrounded by like-minded company.

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Charging the Agency Frontier with Jason Swenk

Dec 12, 2019

Charging the Agency Frontier with Jason Swenk

In this episode of Charging the Agency Frontier, Robby Berthume interviews Jason Swenk, a well known agency coach who sold a multi-million dollar digital agency, has completed over 400 agency owner interviews, manages a network of 40,000 agencies and has given over 100 agency keynotes. If you're an agency owner, chances are you've seen his face. Today we'll have a discussion around growing and scaling an agency.

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Robby Berthume, CEO of Bull & Beard and Agency Match, on Beyond 7 Figures: Build, Scale, Profit

Nov 11, 2019

Robby Berthume, CEO of Bull & Beard and Agency Match, on Beyond 7 Figures: Build, Scale, Profit

Charles Gaudet interviews Robby Berthume, the CEO of Bull & Beard and co-founder of Agency Match. Robby started his first agency at the age of 14 and has now worked with hundreds, if not thousands, of premiere agencies across the world. Robby is one of the foremost experts in agency growth and has scaled multiple agencies to 7-figures plus. You may have seen Robby featured in various publications including Forbes, Fortune, Success, Entrepreneur, Fox News, Inc., and the HuffPost among others.

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How Marketing Agencies Can Boost Their Own Marketing

Sep 28, 2019

How Marketing Agencies Can Boost Their Own Marketing

For Forbes
In this piece by contributor John Hall, he highlights our new platform, saying "Agency Match, for example, was just launched by ad collective Bull & Beard to create a way for small- and mid-sized agencies to get in touch without getting drowned out by the competition. It has capped overall membership at 1,000, ensuring that each member has the opportunity to get its voice heard."

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Winston-Salem agency builds, markets own directory

Aug 12, 2019

Winston-Salem agency builds, markets own directory

For The Triad Business Journal
"Winston-Salem agency collective Bull and Beard has taken a proven idea and made it a more efficient business model. The agency collective will still operate as it has for the past six years as a matchmaking service for brands and agencies, but running the agency directory alongside the business is expected to provide a million dollar-plus revenue stream."

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Robby Berthume on Matchmaking and Agency Match

Jul 9, 2019

Robby Berthume on Matchmaking and Agency Match

For The Dendrocast Podcast
Do brands and agencies need a matchmaker? It can be difficult for brands to find the right agency. It takes more than an RFP or a pitch. It requires both sides to be aligned around values, culture, and team chemistry. In this episode, Zach Hyder interviews CEO Robby Berthume on all things matchmaking as well as the launch of Agency Match.

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CMO Rodeo

A Private Group of Marketers
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Let's Ride

305 W. 4th Street, Suite 2-B
Winston-Salem, NC 27101

Privacy Policy

Bull & Beard, LLC respects your privacy and we are committed to acting responsibly to protect your privacy when using our website. We will not collect any personal information about you unless you choose to provide us with such information (in the form of an inquiry through our web form, by emailing us, by calling us, etc.). If you do provide us with personal information, however, your information may be used internally by us to initiate contact. In the event that we cannot service your project, or have a partner in mind for your project, we may also share your information with or refer you to our exclusive network of third party vendors and freelancers. We may receive a commission for such referral. However, Client is not obligated in any manner to enter into a contract with any such third party. Upon providing Client information, such third parties may contact Client directly, or we may help broker a contract between Client and a third party. As a broker, we will not have any authority to bind Client or such third party. Client and such third party will only have the power and authority to offer or accept any contract terms. We will not be acting as anyone’s agent, and our role will be to only facilitate discussion and negotiation of contract terms between Client and such third parties. Should Client enter into a contract with a third party, all services will come solely from the third party, and not from Bull & Beard, unless otherwise stipulated in a formal agreement. Alternatively, should we choose to service Client’s project and should Client choose to hire us, we may share Client’s information with certain third parties in the course of providing services (such as domain name registration, analytics, web hosting, etc.).

As with most Web servers on the Internet, certain information is automatically collected and recorded. This includes, but is not limited to: Client’s IP address (and hostname if available), the date and time Client accessed our website and the type of browser and operating system Client uses. These are stored in a "log" file, which are private and the contents of which will not be released to a third party without Client’s explicit consent. We also use cookies that are inserted by Google to provide conversion tracking.

If you have any questions about our privacy policy, please e-mail info@bullandbeard.com and we’ll be happy to discuss.