“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."
We connect marketers, founders and the C-suite with specialized advertising agencies, boutique consultants and diamond-in-the-rough resources. We steward complicated marketing and technology engagements, bringing together vetted and vouched-for talent, tools and teams with the experience and expertise to help you make the right decision on your next project. Let's ride!
When it comes to the counsel you need, it's like the wild, wild west out there. It's about time you had a ride or die partner you trust. Someone with years in the rodeo leading, growing and connecting marketers, advertisers and brands with the talent, teams and tools to win. With decades spent in the dirt, we're strapped in and ready to ride.
As a wise cowboy once advised, “don’t tolerate weak coffee.” Bull & Beard brings a deep understanding of advertising, marketing and technology with a knack for distilling it down for brands and agencies. We help clients excel at the business of advertising, whether it's positioning, pricing, planning or process.
We're not just search consultants or sales guys, we're relationship-driven connectors. We find a fit, reduce your risk and make you look good in the process. Our sure-footed counsel removes the typical brinkmanship and barriers. With a stable of vetted vendors, freelancers and agency partners, you can safely make Bull & Beard your first call, every time.
We are entrepreneurs, seasoned ad pros and technologists who found our home on the range, relishing each and every opportunity to educate, inform and inspire. Whether it's giving a talk, writing an article or leading a workshop, our goal is simple: drive your business forward (and remember, going faster when you're lost won't help a bit).
Smilewhenyou call me that
We just finished an initial engagement with Bull & Beard where they put together a Growth Assessment for our agency. During the process I found them to be very personable and quite professional, and the final deliverable was incredibly thoughtful and thorough. I was impressed with how quickly they grasped our individual strengths and weaknesses and gave us very tangible ideas on how to improve our brand and our bottom line. And we've only just begun! We look forward to working more with Bull & Beard in 2018 and beyond.
Bull & Beard brought us an elite team that did an incredible job redesigning our corporate website! They were fast, honest, and very responsive during the entire process which made working with them a breeze. It's easy to see that Bull & Beard and their group of trusted resource partners care a lot about their clients. They definitely went the extra mile in helping us.
Bull & Beard has earned their place as our strategic partner. We first used them for help and resources for execution and quickly grew in appreciation for their strategic counsel. They deliver more than what they promise and with good humor every step along the way. Having worked with tech agencies small and large, established and start-up, we've had a range of experiences. Bull & Beard is the real deal: winning strategy, quality execution for a fair price coupled with honesty and transparency. There's a reason why Bull & Beard is on my speed dial.
I connected with Robby and Bull & Beard for assistance with my marketing agency's growth. It was a joy to collaborate with him, as his high energy and positive thinking are contagious! He brought deep knowledge to our relationship from his current and previous business ventures, which lent a refreshing, imaginative angle to our work. He is brilliant with growth strategies, scope, and messaging (the word "savant" comes to mind), and has insight to even the mundane topics I also wanted to explore. He intuitively understands the nuances that distinguish agencies. Together we created a fantastic new identity, messaging, and other content for our brand. Anyone working with Robby will truly benefit from his experience and wisdom.
We have had the pleasure of working with Bull and Beard on three assignments. They have brought us a very good selection of potential vendors and stuck with us through the entire process. Their candor and straight forward methods are both refreshing and critical to our success. We cannot recommend them more highly.
Robby has been an essential part of developing my new company. He was able to steer me in the right direction with fresh perspective and affirmation when needed, leading me to what is not just my new company but my new found purpose. There is no part of me that wants to do anything other than what I am doing right now. Thank you, Robby, for being the perfect partner to get me there!
Thanks to the team at Bull & Beard for their help in developing a solid Trail Guide for Reuben Rink. Bringing in partners who know the agency business but can bring a fresh outlook has been invaluable. Thanks for the good work and insights so far. I look forward to doing great things together going forward! - J.G. Wolfe, President, Rueben Rink Advertising
I recently worked with Bull & Beard in a matchmaking capacity. Indeed, they found a fit... in terms of personalities, geography, and experience as much as scope and budget. They didn't stop at making an introduction. They worked tirelessly, providing strategic counsel and working with each party to help us negotiate the scope and contract. More importantly, they focused on ensuring the expectations and desires of all sides were known, clear and met. I'll admit, I was a bit skeptical at first about how much value Bull & Beard could provide but after this process I am completely sold. My advice to any agency or brand looking for a new team to work with: don't take chances. The more you're investing, the more you need a matchmaker; someone who can find a fit, reduce everyone's risk and create win-win situations.
I am so fortunate to have connected with Bull & Beard. They are creative, forward-thinking and just "get it." Not only are they skilled at matching clients and agencies, but they also bring strategic vision that helps your brand come to life. In addition to being trusted experts, their enthusiasm and wit makes the process truly enjoyable. My previous organization has benefited immensely from the wisdom Bull & Beard brought. As the recent founder of a marketing consulting startup, I am now in their Agency Growth Wrangler program to take full advantage of their wise counsel.
Just looked at the work from the team you brought us and have to say, we are super stoked, very impressed and very very happy about it. Everything looks fantastic! Usually there's a learning curve working with a new team but you guys brought the right fit. They nailed it right out of the gate. We were really, really thrilled with what we saw and just wanted to thank you guys for that. This project is going to turn out great!
I was looking for some help with my brand positioning and messaging to do a rebrand for my business, and I came across Bull & Beard and their "Growth Wrangling" package. I had been putting off the entire rebranding initiative in my business because of how grueling and complicated it seemed like it was going to be. But, Robby and Jason made it seem extremely simple and even fun. They took the work on their shoulders and knew all the right questions to ask to get from me what they needed so they could work their magic. I now have a new brand, new messaging, new logo, and new site in the matter of a couple short months. I couldn't be any happier with using this service!
The Trailblazer Program
“Timing has a lot to do with theoutcome of a rain dance.”
A gourmet foodwares purveyor with online and traditional storefronts asked for our help finding an agency that loved specialty food and drink as much as they did. We helped kindred spirits find each other. And the rest is history!
If the boot fits, make sure theres two of 'em.
A technology investment vehicle backed by the automotive industry's most innovative dealership conglomerates asked us to bring a tireless hustler of a creative partner to execute avant-garde customer acquisition and retention campaigns and redefine direct marketing for their industry. We found 'em.
If you're itchin' to have somethin', you better be ready to scratch for it.
An international IT equipment and service company abandoned the ol' fashioned RFP and aging relationship with an incumbent PR firm. They tasked Bull & Beard to match them with the best agencies based on their criteria and desire for new relationships. After assisting one product division, we were tasked with two additional searches.
Don't dig for water under an outhouse.
High Point Market Authority asked to be matched with a security consulting firm as well as a process consulting firm, in order to shore up their safety, speed and sustainability. They knew what they wanted, not what they needed. We jumped in and lasso'd a few fitting options. Acting as a buyer's agent, we facilitated a streamlined matching process and negotiated the most value for the Market, earning President Tom Conley's trust in the process.
Never ask a barber if you need a haircut.
A non-profit and consortium for a Christ-like response to mental health asked us to help shape their product roadmap and connect them with the best teams and tools to build their organization. From strategy to video production and web development, we've helped them make sound decisions.
It's easy to see things you're lookin' for. The trick is to see things you're not lookin' for.
A funded Ed-Tech startup hired us to corral the right resources to redo their site and investor collateral for maximum impact. Together with our preferred resource, we delivered their new website and materials in a matter of weeks.
It's the work, not the clock, that tells you when it's quittin' time.
Advertising agencies are everywhere, but this agency is unique: it's built on the power of human connection. Over the years, they have come to rely on our stewardship, knowing we're cut from the same cloth.
There's no better friend than a horse that's saddled and ready to go.
We've worked hand-in-hand with a non-profit that advances literacy and education by providing strategic counsel and ongoing matchmaking. Leveraging a variety of specialized partners, we're responsible for building practically all of their portfolio of learning platforms.
Don't make a long story short just so you can tell another one.
The largest furniture market in the world's ad agency asked us to help them determine how best to start over with their mobile app. Things got sticky and complex with a lot of stakeholders. We got in the trenches of the negotiation to help both sides see what could be. The app launched to rave reviews, some "ooohs" and ahhhs," and a few awards for good measure.
When you're in the wrong and need to set it right, how far you've traveled in the doin' of it has nothing to do with the rightin' of it.
A world-class law firm with deep local roots came searching for help with their website, digital marketing, social media and other marketing needs. We walked enough miles in those shoes to know how to help and where to find help. Now we help steward their marketing budget across multiple vendors, freelancers and agencies.
Don't be too soon and don't be too seldom.
We began working with a research university when they suspended their mobile app sourcing process mid-stream to seek our advice. From mobile apps to websites, our resources have surpassed expectations, even in a crunch.
Going faster when you're lost won't help a bit.
Founders of a tech start-up came to us with a lofty vision and seed capital to build their app and company. Not only did we help them take their product to the marketplace, we matched them with talent, teams and tools every step of the way, from marketing agencies to business services and investors.
Most anybody can be a cowboy, but it takes a bit of genius to make any money at it.
Business-to-business matchmaker finds it's own path connecting ad agencies, marketing teams, founders and the C-suite with the best creative and technology resources on the range. We staked our claim and built a ranch with a small group of friends we're proud to call "pardners."
Skin your own deer.
Scars are Cowboy TattooswithBetter Stories
We’ve spent many memorable years working dusk till dawn in advertising, marketing and technology, spanning nearly every category. Whether it's strategy, creative services, app development or digital marketing, our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we’ve been. Join us on the trail ahead.
for Influencive... Influencive asked 11 YEC members including CEO Robby Berthume to answer the question: "Confidence is an important trait to carry as an entrepreneur. What's one strategy you have found to be effective when working to boost your confidence in professional situations?"
for AllBusiness... Closing a big sale or contract can be tricky, especially when there are a lot of factors at play. That's why AllBusiness asked 15 YEC members including CEO Robby Berthume to answer the question: "What is an effective negotiation tactic, style, or approach you recommend for striking a deal, and why do you favor it?"
for Inc. Magazine... Based on CEO Robby Berthume's own experience battling depression, he shares some ways in which you can support a business partner (or anyone) struggling with depression. He covers how to watch the signs, listen carefully, show empathy, talk truth, and get professional support.
for Forbes... There's more to being a great leader than having a vision for the company's future. If you truly want results from your team, you need to lead by example and model the behavior you want to see in them. In this piece, CEO Robby Berthume shares his thoughts on servant leadership.
for LinkedIn Pulse... The exact number is debatable, but there are most certainly tens of thousands of ad agencies, branding firms and digital shops in the US alone. It's a crowded marketplace and agencies must turn to positioning to figure out how they're going to stand out and what's their special sauce. In this piece, CEO Robby Berthume cover six areas to consider when positioning your agency.
for Thrive Global... "If you're strength is in sales, find an operator. And if you're an operator, you need a sales guy. My business partner and I work well together because I'm a thinker, he's a doer. He's process-driven, I'm ADHD-driven. He's good at breaking the ice, I'm good at closing the deal.."
for Forbes... You may have heard the old saying, "The cobbler's children are always the worst shod." It's challenging to do what we say as marketers, but practicing what we preach is crucial to growing our own shops. CEO Robby Berthume shares advice for busy agency principals.
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