Charging the agency frontier

If you ain't makin' dust, yer eatin' it.


Strength of a Bull,
Wisdom of a Beard.

“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."

Bull & Beard is an agency collective and matchmaking service with hundreds of vetted and vouched-for specialized agencies. Founded in 2013, our work as agency matchmakers is different than your typical agency search consultant. We work with brands for free and with no obligation. The agencies we represent specialize in research, branding, marketing, creative services, digital, video production, media, and public relations. They have been thoroughly vetted through our Agency Review process. Our core focus is matching mid-sized to Fortune 1000 brands/marketers with small to mid-sized agencies across North America. In 2019, we launched Agency Match, an exclusive directory featuring members of our collective.


Agency Review

If you're an agency and would like to join our collective, the Agency Review is your ticket to the rodeo. We charge a one-time fee of $300 and schedule a one hour interview. We also conduct reference checks, a work review, and put a matchmaking agreement in place. The Agency Review is also requirement to join Agency Match, our directory of vetted and vouched-for specialized agencies. Apply now.

Agency Matchmaking

After decades working with and leading agencies of our own, we've spent the last six and half years working as agency search consultants and matchmakers. With a collective of hundreds of vetted and vouched-for specialized agencies, we are an "agency of agencies." We streamline the search process and break down the barriers and brinkmanship. If you're looking to reduce your risk and find a partner that has capability, category experience and chemistry, you can make Bull & Beard your first call every time. Best of all, it's free with no obligation for brands.

Agency Match

Agency Match is an exclusive directory of vetted and vouched-for specialized agencies with editorialized profiles written by Bull & Beard. Launched in July 2019, the platform lets brands search by capability and category experience. Capped at 1,000 profiles, Agency Match is a shortcut to a marketer's shortlist and is free for brands/marketers to browse and use with no registration required. The platform provides qualified, winnable opportunities for agencies. We currently have over 200 agencies approved and on the platform. Click here to apply.

Agency Consulting

We're former agency owners who found our home on the range as agency matchmakers, relishing the ability to connect small to mid-sized agencies with mid-sized to Fortune 1000 brands. For a select number of clients we also offer agency consulting. With a perspective informed by relationships with hundreds of agencies and deep experience with agency sales, marketing and business development, we help agencies with their own sales and marketing. Whether it's your positioning, sales playbook or pricing strategy, we can help. And if we can't, we have a network of vetted coaches and consultants to tap into.


Smile when you call me that

Our Collective Capabilities

“Do not go where the path may lead, go instead where there is no path and leave a trail.”

Wanted: Branding

  • Brand Strategy
  • Brand Corral Workshop
  • Brand Positioning
  • Brand Persona
  • Naming & Taglines
  • Logo Design & Style Guide

Wanted: Marketing & Advertising

  • Marketing Plans
  • Campaign Development
  • Messaging Architecture & Copywriting
  • Experiential Marketing
  • Banners & Rich Media
  • Print, Radio, TV, Outdoor, Direct Mail, Packaging

Wanted: Digital

  • Strategy & Consulting
  • Digital Marketing
  • Content Strategy & Development
  • Marketing Automation
  • Web & Mobile Design & Development
  • Emerging Technologies

Wanted: Video Production

  • Storytelling
  • Corporate Video
  • TV & Web Commercials
  • Live Video Streaming
  • Animation & Motion Graphics
  • Distribution & Marketing

Wanted: Media

  • Audience Development & Strategy
  • Media Planning & Buying
  • Programmatic Strategy & Buying
  • Paid Search & Social
  • Analytics & Data Visualization
  • Optimization

Wanted: Public Relations

  • Media Relations
  • Speaking Engagements & Awards
  • Influencer Relations
  • Crisis Management
  • Corporate Communications & Strategy
  • Contributed Content

Tales From The Trail

Tales From The Trail


Scars are Cowboy Tattoos with Better Stories

We've spent many memorable years working dusk till dawn in marketing and advertising, spanning nearly every capability and category. It's in our blood (CEO Robby Berthume started his first agency at 14). Whether it's a marketing plan, advertising campaign, digital marketing, media relations, etc., we've got your back. Our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we've been. Join us on the trail ahead.

Client Logos

Agency Insights

Wisdom of  a Beard

Don't Squat with Your Spurs on

by Robby Berthume

Charging the Agency Frontier with Karl Sakas

Mar 21, 2020

Charging the Agency Frontier with Karl Sakas

Video Series
In this episode of Charging the Agency Frontier, CEO Robby Berthume is joined by agency consultant Karl Sakas. Karl draws on his operations background to help agencies overcome growing pains, and clients call him their "agency therapist." They discuss a new strategy for agency new business in light of COVID-19. They cover the three tiers of agency financial stability, selling to hard-hit industries, changing services, upselling, whether to invest in sales and marketing and how agencies survived the last Great Recession.

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Marketing Champions

Feb 13, 2020

Marketing Champions

For BluHorn TV
On "Marketing Champions," Mike White speaks with experts within the marketing community. This week, Mike sits down with Robby Berthume, the CEO of Bull & Beard and Agency Match to discuss his business model and his perspective on the advertising and marketing industry.

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5 Ways to Increase and Improve Leads in 2020

Feb 3, 2020

5 Ways to Increase and Improve Leads in 2020

For Inc. Magazine
In this piece on increasing and improving leads in 2020, the contributor highlights the role of matchmakers and the importance of directories: "Check for listings in your industry. In my world of marketing and media, for example, Agency Match connects brands with vetted specialized agencies. The platform contains editorialized profiles and is capped at 1,000 agencies. Others, like Clutch, focus on quantity in order to give users a wider range of choices."

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How Marketing Agencies Can Boost Their Own Marketing

Sep 28, 2019

How Marketing Agencies Can Boost Their Own Marketing

For Forbes
In this piece by contributor John Hall, he highlights our new platform, saying "Agency Match, for example, was just launched by ad collective Bull & Beard to create a way for small- and mid-sized agencies to get in touch without getting drowned out by the competition. It has capped overall membership at 1,000, ensuring that each member has the opportunity to get its voice heard."

Read More

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Agency Stable

A Private Group of Agency Owners
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Founder Salon

A Private Group of Founders
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CMO Rodeo

A Private Group of Marketers
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Let's Ride

305 W. 4th Street, Suite 2-B
Winston-Salem, NC 27101

Privacy Policy

Bull & Beard, LLC respects your privacy and we are committed to acting responsibly to protect your privacy when using our website. We will not collect any personal information about you unless you choose to provide us with such information (in the form of an inquiry through our web form, by emailing us, by calling us, etc.). If you do provide us with personal information, however, your information may be used internally by us to initiate contact. In the event that we cannot service your project, or have a partner in mind for your project, we may also share your information with or refer you to our exclusive network of third party vendors and freelancers. We may receive a commission for such referral. However, Client is not obligated in any manner to enter into a contract with any such third party. Upon providing Client information, such third parties may contact Client directly, or we may help broker a contract between Client and a third party. As a broker, we will not have any authority to bind Client or such third party. Client and such third party will only have the power and authority to offer or accept any contract terms. We will not be acting as anyone’s agent, and our role will be to only facilitate discussion and negotiation of contract terms between Client and such third parties. Should Client enter into a contract with a third party, all services will come solely from the third party, and not from Bull & Beard, unless otherwise stipulated in a formal agreement. Alternatively, should we choose to service Client’s project and should Client choose to hire us, we may share Client’s information with certain third parties in the course of providing services (such as domain name registration, analytics, web hosting, etc.).

As with most Web servers on the Internet, certain information is automatically collected and recorded. This includes, but is not limited to: Client’s IP address (and hostname if available), the date and time Client accessed our website and the type of browser and operating system Client uses. These are stored in a "log" file, which are private and the contents of which will not be released to a third party without Client’s explicit consent. We also use cookies that are inserted by Google to provide conversion tracking.

If you have any questions about our privacy policy, please e-mail info@bullandbeard.com and we’ll be happy to discuss.