Charging the agency frontier

If you ain't makin' dust, yer eatin' it.


Strength of a Bull,
Wisdom of a Beard.

“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."

We connect marketers, founders and the C-suite with specialized advertising agencies, boutique consultants and diamond-in-the-rough resources. We steward complicated marketing and technology engagements, bringing together vetted and vouched-for talent, tools and teams with the experience and expertise to help you make the right decision on your next project. Let's ride!



When it comes to the counsel you need, it's like the wild, wild west out there. It's about time you had a ride or die partner you trust. Someone with years in the rodeo leading, growing and connecting marketers, advertisers and brands with the talent, teams and tools to win. With decades spent in the dirt, we're strapped in and ready to ride.


As a wise cowboy once advised, “don’t tolerate weak coffee.” Bull & Beard brings a deep understanding of advertising, marketing and technology with a knack for distilling it down for brands and agencies. We help clients excel at the business of advertising, whether it's positioning, pricing, planning or process.


We're not just search consultants or sales guys, we're relationship-driven connectors. We find a fit, reduce your risk and make you look good in the process. Our sure-footed counsel removes the typical brinkmanship and barriers. With a stable of vetted vendors, freelancers and agency partners, you can safely make Bull & Beard your first call, every time.


We are entrepreneurs, seasoned ad pros and technologists who found our home on the range, relishing each and every opportunity to educate, inform and inspire. Whether it's giving a talk, writing an article or leading a workshop, our goal is simple: drive your business forward (and remember, going faster when you're lost won't help a bit).


Smile when you call me that

The Trailblazer Program

“Timing has a lot to do with the outcome of a rain dance.”

Wanted: B2B Matchmaking

  • Specialized Agencies, Boutique Consultants, & Diamond-in-the-Rough Resources
  • Vetted & Vouched-For Relationships
  • Streamlined Search Process
  • Reduced Risk & Improved Outcomes
  • Seller Commission or Buyer's Agent

Wanted: Agency Startup

  • Brand Corral Workshop
  • Positioning
  • Messaging Architecture
  • Service Offering & Pricing Strategy
  • Website Design
  • Sales & Marketing Program

Wanted: Agency Assessment

  • Holistic Review of Marketing, Sales & Business Development
  • Comprehensive Discovery Process
  • Sales Bullpen
  • Trail Guide Deliverable with Strategic Recommendations

Wanted: Growth Wrangler

  • Brand Strategy, Positioning & Messaging
  • Service Offering & Pricing Strategies
  • Sales & Business Development
  • Operational Optimization
  • Coaching, Consulting & Connecting

Tales From The Trail

Tales From The Trail


Scars are Cowboy Tattoos with Better Stories

We’ve spent many memorable years working dusk till dawn in advertising, marketing and technology, spanning nearly every category. Whether it's strategy, creative services, app development or digital marketing, our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we’ve been. Join us on the trail ahead.

Client Logos

Agency Insights

Wisdom of  a Beard

Don't Squat with Your Spurs on

by Robby Berthume

The Dos And Don'ts Of Getting Free Publicity, According To Entrepreneurs

Sep 19, 2018

The Dos And Don'ts Of Getting Free Publicity, According To Entrepreneurs

for Forbes...
Positive publicity about your business doesn't have to be expensive. In fact, it doesn't have to cost a dime. With the right strategies and strong media relationships, you can earn press coverage and social media buzz for your business for the cost of your time. In this piece, CEO Robby Berthume shares his advice with fellow YEC members.

Read More

8 More Ways To Keep Expenses Down During Business Trips

Aug 25, 2018

8 More Ways To Keep Expenses Down During Business Trips

for Small Biz Trends...
Traveling for business can be fun, but it can also be expensive. Between hotels, transportation, food and incidentals, it can really add up fast. In this article, CEO Robby Berthume shares his advice with fellow YEC members when asked for ideas on the best ways to save money during a business trip.

Read More

Understanding The Signs of Depression in Entrepreneurship

Aug 2, 2018

Understanding The Signs of Depression in Entrepreneurship

for Inc. Magazine...
Based on CEO Robby Berthume's own experience battling depression, he shares some ways in which you can support a business partner (or anyone) struggling with depression. He covers how to watch the signs, listen carefully, show empathy, talk truth, and get professional support.

Read More

Want To Set A Good Example? Adopt These 10 Leadership Habits

Aug 1, 2018

Want To Set A Good Example? Adopt These 10 Leadership Habits

for Forbes...
There's more to being a great leader than having a vision for the company's future. If you truly want results from your team, you need to lead by example and model the behavior you want to see in them. In this piece, CEO Robby Berthume shares his thoughts on servant leadership.

Read More

The 6 P's Of Positioning for Agencies

Jul 19, 2018

The 6 P's Of Positioning for Agencies

for LinkedIn Pulse...
The exact number is debatable, but there are most certainly tens of thousands of ad agencies, branding firms and digital shops in the US alone. It's a crowded marketplace and agencies must turn to positioning to figure out how they're going to stand out and what's their special sauce. In this piece, CEO Robby Berthume cover six areas to consider when positioning your agency.

Read More

Are You Advertising Your Ad Agency?

Dec 22, 2017

Are You Advertising Your Ad Agency?

for Forbes...
You may have heard the old saying, "The cobbler's children are always the worst shod." It's challenging to do what we say as marketers, but practicing what we preach is crucial to growing our own shops. CEO Robby Berthume shares advice for busy agency principals.

Read More


Let's Ride

305 W. 4th Street, Suite 2-B
Winston-Salem, NC 27101

Privacy Policy

Bull & Beard, LLC respects your privacy and we are committed to acting responsibly to protect your privacy when using our website. We will not collect any personal information about you unless you choose to provide us with such information (in the form of an inquiry through our web form, by emailing us, by calling us, etc.). If you do provide us with personal information, however, your information may be used internally by us to initiate contact. In the event that we cannot service your project, or have a partner in mind for your project, we may also share your information with or refer you to our exclusive network of third party vendors and freelancers. We may receive a commission for such referral. However, Client is not obligated in any manner to enter into a contract with any such third party. Upon providing Client information, such third parties may contact Client directly, or we may help broker a contract between Client and a third party. As a broker, we will not have any authority to bind Client or such third party. Client and such third party will only have the power and authority to offer or accept any contract terms. We will not be acting as anyone’s agent, and our role will be to only facilitate discussion and negotiation of contract terms between Client and such third parties. Should Client enter into a contract with a third party, all services will come solely from the third party, and not from Bull & Beard, unless otherwise stipulated in a formal agreement. Alternatively, should we choose to service Client’s project and should Client choose to hire us, we may share Client’s information with certain third parties in the course of providing services (such as domain name registration, analytics, web hosting, etc.).

As with most Web servers on the Internet, certain information is automatically collected and recorded. This includes, but is not limited to: Client’s IP address (and hostname if available), the date and time Client accessed our website and the type of browser and operating system Client uses. These are stored in a "log" file, which are private and the contents of which will not be released to a third party without Client’s explicit consent. We also use cookies that are inserted by Google to provide conversion tracking.

If you have any questions about our privacy policy, please e-mail info@bullandbeard.com and we’ll be happy to discuss.