“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."
Bull & Beard is an agency collective backed by a Stable of 500+ vetted and vouched-for agency partners. We match brands of all sizes with specialized agencies and diamond-in-the-rough resources. Our agencies specialize in branding, marketing, creative services, digital, video production, media, and public relations. Our collective's experience spans nearly every category and we've spent over 5 years as agency search consultants for founders to Fortune 500s before becoming an agency of agencies.
We can evaluate your existing agency relationships or vet potential partners and proposals that you're considering. We bring tremendous perspective, having been behind the curtain of countless agencies and knowing how to read between the lines. Let us provide wise counsel when it comes to your agency partners. We'll evaluate their performance and help you maximize your relationships.
We're not your typical agency. On top of a decades in advertising owning and leading agencies, we've spent the last 5+ years as agency search consultants. Now we're leveraging our Stable as an agency of agencies. We facilitate the search process and break down the barriers and brinkmanship. With a stable of over 500 agency partners, you can make Bull & Beard your first call, every time. Best of all, for free with no obligation.
If you're an agency and would like to join our collective, the Agency Review is your ticket to the rodeo. We charge a one-time fee of $250 and schedule a one hour discovery call. For $1k, we'll conduct an expanded Agency Review including talking to external clients and internal staff as well as conducting a competitive review and SWOT analysis.
We're former agency owners and search consultants who found our home on the range, relishing each and every opportunity to educate, inform and inspire. We do this through thought leadership, coaching and consulting, managing private communities, hosting dinners and more. We provide hourly coaching to agency principals on everything from positioning to pricing to prospecting.
Smilewhenyou call me that
Bull & Beard has helped me and my team three times, in each instance bringing us a curated selection of capable agencies (SEM, PR and Creative). They're my first choice when I need to expand our marketing capabilities for temporary or permanent assignments. They've consistently delivered eager, professional organizations with the right capabilities at the right price point. It's a relief to know that I can call on them for any outsourcing need and trust that they have a vetted roster of capable folks. Make your life easier and give him a call.
Bull & Beard has earned their place as our strategic partner. We first used them for help and resources for execution and quickly grew in appreciation for their strategic counsel. They deliver more than what they promise and with good humor every step along the way. Having worked with tech agencies small and large, established and start-up, we've had a range of experiences. Bull & Beard is the real deal: winning strategy, quality execution for a fair price coupled with honesty and transparency. There's a reason why Bull & Beard is on my speed dial.
We have had the pleasure of working with Bull and Beard on three assignments. They have brought us a very good selection of potential vendors and stuck with us through the entire process. Their candor and straight forward methods are both refreshing and critical to our success. We cannot recommend them more highly.
Bull & Beard brought us an elite team that did an incredible job redesigning our corporate website! They were fast, honest, and very responsive during the entire process which made working with them a breeze. It's easy to see that Bull & Beard and their group of trusted resource partners care a lot about their clients. They definitely went the extra mile in helping us.
I am so fortunate to have connected with Bull & Beard. They are creative, forward-thinking and just "get it." Not only are they skilled at matching clients and agencies, but they also bring strategic vision that helps your brand come to life. In addition to being trusted experts, their enthusiasm and wit makes the process truly enjoyable. My previous organization has benefited immensely from the wisdom Bull & Beard brought.
Robby and his partner Jason at Bull and Beard have been my structure and support while launching multiple business as a first-time solopreneur. I have worked in and with many world-class marketing and creative agencies in the past, and Robby is as sharp, organized and talented as anyone I have ever worked with. When you couple that with his straightforward approach, genuine kindness and ability to read between the lines to deliver a directed, productive experience from day one, I simply could not recommend him highly enough. If you are looking for a consummate professional with a skin-in-the-game approach, Robby is the best available.
Just looked at the work from the team you brought us and have to say, we are super stoked, very impressed and very very happy about it. Everything looks fantastic! Usually there's a learning curve working with a new team but you guys brought the right fit. They nailed it right out of the gate. We were really, really thrilled with what we saw and just wanted to thank you guys for that. This project is going to turn out great!
We approached Bull & Beard to help us improve our firm's website design and online messaging. From the outset they demonstrated tremendous creativity, professionalism, and enthusiasm for the project and his work in general. Most importantly, they listened carefully to what my partner and I had to say and worked WITH our input treating the entire project as a collaboration. When we said we wanted to retain elements of our original design, they listened carefully and crafted something that's new, different and exciting, but with hints of the familiar. Well done Robby and Bull & Beard!
I was looking for some help with my brand positioning and messaging to do a rebrand for my business, and I came across Bull & Beard. I had been putting off the entire rebranding initiative in my business because of how grueling and complicated it seemed like it was going to be. But, Robby and Jason made it seem extremely simple and even fun. They took the work on their shoulders and knew all the right questions to ask to get from me what they needed so they could work their magic. I now have a new brand, new messaging, new logo, and new site in the matter of a couple short months. I couldn't be any happier with using this service!
I recently worked with Bull & Beard in a matchmaking capacity. Indeed, they found a fit... in terms of personalities, geography, and experience as much as scope and budget. They didn't stop at making an introduction. They worked tirelessly, providing strategic counsel and working with each party to help us negotiate the scope and contract. More importantly, they focused on ensuring the expectations and desires of all sides were known, clear and met. I'll admit, I was a bit skeptical at first about how much value Bull & Beard could provide but after this process I am completely sold. My advice to any agency or brand looking for a new team to work with: don't take chances. The more you're investing, the more you need a matchmaker; someone who can find a fit, reduce everyone's risk and create win-win situations.
Our Collective Capabilities
“Do not go where the path may lead,go instead where there is no path and leave a trail.”
An international IT equipment and service company abandoned the ol' fashioned RFP and aging relationship with an incumbent PR firm. They tasked Bull & Beard to match them with the best agencies based on their criteria and desire for new relationships. After assisting one product division, we were tasked with two additional searches (SEM and Creative/Video Production). Each relationship is still active.
Don't dig for water under an outhouse.
A mid-sized accounting firm needed someone to wrangle their marketing projects and match them with specialized agencies. They were also looking for strategy and stewardship of their marketing budget to help them spend their dollars wisely. With a few matches under our belt, we're just getting started.
There's no better friend than a horse that's saddled and ready to go.
We began working with a research university when they suspended their mobile app sourcing process mid-stream to seek our advice. From mobile apps to websites, our resources have surpassed expectations, even in a crunch.
Going faster when you're lost won't help a bit.
Working with the largest furniture market in the world, we matched a security consulting firm as well as a process consulting firm, in order to shore up their safety, speed and sustainability. They knew what they wanted, not what they needed. We jumped in and lasso'd a few fitting options. Acting as a buyer's agent, we facilitated a streamlined matching process and negotiated on behalf of our client.
Never ask a barber if you need a haircut.
A non-profit and consortium for a Christ-like response to mental health asked us to help shape their product roadmap and connect them with the best teams and tools to build their organization. From strategy to video production and web development, we've helped them make sound decisions.
It's easy to see things you're lookin' for. The trick is to see things you're not lookin' for.
A funded Ed-Tech startup hired us to corral the right resources to redo their site and investor collateral for maximum impact. Together with our preferred resource, we delivered their new website and materials in a matter of weeks.
It's the work, not the clock, that tells you when it's quittin' time.
A technology investment vehicle backed by the automotive industry's most innovative dealership conglomerates asked us to bring a tireless hustler of a creative partner to execute avant-garde customer acquisition and retention campaigns and redefine direct marketing for their industry. We found 'em.
If you're itchin' to have somethin', you better be ready to scratch for it.
A gourmet foodwares purveyor with online and traditional storefronts asked for our help finding an agency that loved specialty food and drink as much as they did. We helped kindred spirits find each other. And the rest is history!
If the boot fits, make sure theres two of 'em.
We've worked hand-in-hand with a non-profit that advances literacy and education by providing strategic counsel and ongoing matchmaking. Leveraging a variety of specialized partners, we're responsible for building practically all of their portfolio of learning platforms.
Don't make a long story short just so you can tell another one.
The largest furniture market in the world's ad agency asked us to help them determine how best to start over with their mobile app. Things got sticky and complex with a lot of stakeholders. We got in the trenches of the negotiation to help both sides see what could be. The app launched to rave reviews, some "ooohs" and ahhhs," and a few awards for good measure.
When you're in the wrong and need to set it right, how far you've traveled in the doin' of it has nothing to do with the rightin' of it.
A world-class law firm with deep local roots came searching for help with their website, digital marketing, social media and other marketing needs. We walked enough miles in those shoes to know how to help and where to find help. Now we help steward their marketing budget across multiple vendors, freelancers and agencies.
Don't be too soon and don't be too seldom.
Founders of a tech start-up came to us with a lofty vision and seed capital to build their app and company. Not only did we help them take their product to the marketplace, we matched them with talent, teams and tools every step of the way, from marketing agencies to business services and investors.
Most anybody can be a cowboy, but it takes a bit of genius to make any money at it.
Scars are Cowboy TattooswithBetter Stories
We've spent many memorable years working dusk till dawn in marketing and advertising, spanning nearly every category. It's in our blood (CEO Robby Berthume started his first agency at 14). Whether it's a marketing plan, integrated campaign, website, PR placements, etc., we've got your back. Our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we've been. Join us on the trail ahead.
for Forbes... Rebranding is a tricky business. While a new look has the ability to draw in new customers, it also has the potential to lose you old customers who don't like change. It's a fine line to balance the old and the new. To help, seven members of YEC including CEO Robby Berthume discuss their most effective strategies to refresh a brand when the company is headed in a new direction.
for Triad Business Journal... In this piece, John Joyce interviews CEO Robby Berthume and writes: "Berthume, 32, is the Bull. His co-founder, Jason Drass is the Beard. The two-man operation is based out of Winston-Salem, but serves clients across the U.S. Judging by his rapid-fire rate of speech and zeal when talking about his business, Berthume embodies the front end of Bull & Beard's identity. Drass, Berthume said, is the older and wiser of the two and handles more of the operations side of the business."
for Forbes... In this piece, CEO Robby Berthume talks about relationships and RFPs. How should agencies react to RFPs? Run from them? Try to change them? Embrace them as a necessary evil? Relationships are the answer to RFPs. He offers practical advice on how to build relationships and how to push back on RFPs.
for Small Biz Trends... Entrepreneurs can easily make the mistake of piling too much "busy work" on their plates, which doesn't leave them much time to focus on the tasks that only they can do. To find a solution, YEC asked 13 members, including CEO Robby Berthume, the following question: What is one way for owners to stay productive, not just busy?
for Forbes... Positive publicity about your business doesn't have to be expensive. In fact, it doesn't have to cost a dime. With the right strategies and strong media relationships, you can earn press coverage and social media buzz for your business for the cost of your time. In this piece, CEO Robby Berthume shares his advice with fellow YEC members.
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