Charging the agency frontier

If you ain't makin' dust, yer eatin' it.


Strength of a Bull,
Wisdom of a Beard.

“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."

Bull & Beard is an agency collective backed by hundreds of vetted and vouched-for specialized agencies. Founded in 2013, we work with brands for free and with no obligation. The agencies we represent specialize in branding, marketing, creative services, digital, video production, media, and public relations. They have been thoroughly vetted through our Agency Review process. Our collective's experience spans nearly every category and we work with founders to Fortune 500s as an agency of agencies.


Agency Evaluation

We can evaluate your existing agency relationships or vet potential partners and proposals that you're considering. We bring tremendous perspective, having been behind the curtain of countless agencies and knowing how to read between the lines. Let us provide wise counsel when it comes to your agency partners. We'll evaluate their performance and help you maximize your relationships.

Agency Matchmaking

We're not your typical agency. On top of a decades in advertising owning and leading agencies, we've spent the last 5+ years as agency search consultants. Now we're leveraging our Stable as an agency of agencies. We facilitate the search process and break down the barriers and brinkmanship. With a stable of over 500 agency partners, you can make Bull & Beard your first call, every time. Best of all, for free with no obligation.

Agency Review

If you're an agency and would like to join our collective, the Agency Review is your ticket to the rodeo. We charge a one-time fee of $250 and schedule a one hour discovery call. For $1k, we'll conduct an expanded Agency Review including talking to external clients and internal staff as well as conducting a competitive review and SWOT analysis.

Agency Advisory

We're former agency owners and search consultants who found our home on the range, relishing each and every opportunity to educate, inform and inspire. We do this through thought leadership, coaching and consulting, managing private communities, hosting dinners and more. We provide hourly coaching to agency principals on everything from positioning to pricing to prospecting.


Smile when you call me that

Our Collective Capabilities

“Do not go where the path may lead, go instead where there is no path and leave a trail.”

Wanted: Branding

  • Brand Strategy
  • Brand Corral Workshop
  • Brand Positioning
  • Brand Persona
  • Naming & Taglines
  • Logo Design & Style Guide

Wanted: Marketing & Advertising

  • Marketing Plans
  • Campaign Development
  • Messaging Architecture & Copywriting
  • Experiential Marketing
  • Banners & Rich Media
  • Print, Radio, TV, Outdoor, Direct Mail, Packaging

Wanted: Digital

  • Strategy & Consulting
  • Digital Marketing
  • Content Strategy & Development
  • Marketing Automation
  • Web & Mobile Design & Development
  • Emerging Technologies

Wanted: Video Production

  • Storytelling
  • Corporate Video
  • TV & Web Commercials
  • Live Video Streaming
  • Animation & Motion Graphics
  • Distribution & Marketing

Wanted: Media

  • Audience Development & Strategy
  • Media Planning & Buying
  • Programmatic Strategy & Buying
  • Paid Search & Social
  • Analytics & Data Visualization
  • Optimization

Wanted: Public Relations

  • Media Relations
  • Speaking Engagements & Awards
  • Influencer Relations
  • Crisis Management
  • Corporate Communications & Strategy
  • Contributed Content

Tales From The Trail

Tales From The Trail


Scars are Cowboy Tattoos with Better Stories

We've spent many memorable years working dusk till dawn in marketing and advertising, spanning nearly every category. It's in our blood (CEO Robby Berthume started his first agency at 14). Whether it's a marketing plan, integrated campaign, website, PR placements, etc., we've got your back. Our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we've been. Join us on the trail ahead.

Client Logos

Agency Insights

Wisdom of  a Beard

Don't Squat with Your Spurs on

by Robby Berthume

Founders Dinner with Robby & Rahul

Apr 29, 2019

Founders Dinner with Robby & Rahul

Dinner Series
On May 15th in Raleigh, join CEO Robby Berthume of Bull & Beard and Rahul Varshneya of Arkenea for an intimate evening getting to know fellow founders and entrepreneurs. Leave your business cards at home and come ready for a delicious meal and like-minded company. We'll spend the evening sharing our stories and building lasting relationships.

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Charging the Agency Frontier with Lee Goff

Apr 24, 2019

Charging the Agency Frontier with Lee Goff

Series Episode
On this episode of Charging the Agency Frontier, CEO Robby Berthume interviews Lee Goff, a former agency owner who now coaches agency owners after a successful exit. We talk about the #1 thing holding agencies back, the tools agencies need, productizing your agency, his new book "Agency Success Roadmap" and the benefits of coaching.

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Why I'm Building Another Agency Directory

Apr 9, 2019

Why I'm Building Another Agency Directory

For LinkedIn Pulse
In this piece, CEO Robby Berthume breaks down the five things wrong with today's agency directories and what Agency Match is doing to provide a truly differentiated solution for agency searches. The directory isn't located-based like the traditional model and provides access to vetted and vouched-for specialized agencies with profiles written by independent third party experts.

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Small Is The New Big: How Small, Specialized Agencies Are Winning Big Business

Mar 12, 2019

Small Is The New Big: How Small, Specialized Agencies Are Winning Big Business

for Forbes...
While "small is the new big" isn't a novel idea, it's relatively new to the agency world — at least when it comes to winning business from banner brands and Fortune 500s. In this piece, CEO and agency matchmaker Robby Berthume discusses the top four reasons brands are considering smaller agencies in their mix instead of gravitating to the shops with more pedigree.

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Ep010: Winning Pitches With Big Companies, with Robby Berthume

Mar 7, 2019

Ep010: Winning Pitches With Big Companies, with Robby Berthume

For Consulting Growth Podcast
As an agency "matchmaker," Robby's role is primarily in the sale itself; joining in on conversations and pitches between agency and client. Robby brings his experience of participating in pitches, and how to help you create winning pitches every time. In this episode, we'll be discussing proposal preparation, projecting confidence in your pitch, and how to add value to your sale.

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EP 40: Matching Brands and Agencies, with Robby Berthume

Feb 19, 2019

EP 40: Matching Brands and Agencies, with Robby Berthume

In episode 40 of THRIVE, Kelly Campbell, an agency growth consultant interviews CEO Robby Berthume. She asks him about the business of matching brands with agencies and the Bull & Beard backstory and business model. Learn all about Bull & Beard, from our name to our approach and process.

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Join Our Communities

Agency Stable

A Private Group of Agency Owners
Click To Join

Founder Salon

A Private Group of Founders
Click To Join

CMO Rodeo

A Private Group of Marketers
Click To Join


Let's Ride

305 W. 4th Street, Suite 2-B
Winston-Salem, NC 27101

Privacy Policy

Bull & Beard, LLC respects your privacy and we are committed to acting responsibly to protect your privacy when using our website. We will not collect any personal information about you unless you choose to provide us with such information (in the form of an inquiry through our web form, by emailing us, by calling us, etc.). If you do provide us with personal information, however, your information may be used internally by us to initiate contact. In the event that we cannot service your project, or have a partner in mind for your project, we may also share your information with or refer you to our exclusive network of third party vendors and freelancers. We may receive a commission for such referral. However, Client is not obligated in any manner to enter into a contract with any such third party. Upon providing Client information, such third parties may contact Client directly, or we may help broker a contract between Client and a third party. As a broker, we will not have any authority to bind Client or such third party. Client and such third party will only have the power and authority to offer or accept any contract terms. We will not be acting as anyone’s agent, and our role will be to only facilitate discussion and negotiation of contract terms between Client and such third parties. Should Client enter into a contract with a third party, all services will come solely from the third party, and not from Bull & Beard, unless otherwise stipulated in a formal agreement. Alternatively, should we choose to service Client’s project and should Client choose to hire us, we may share Client’s information with certain third parties in the course of providing services (such as domain name registration, analytics, web hosting, etc.).

As with most Web servers on the Internet, certain information is automatically collected and recorded. This includes, but is not limited to: Client’s IP address (and hostname if available), the date and time Client accessed our website and the type of browser and operating system Client uses. These are stored in a "log" file, which are private and the contents of which will not be released to a third party without Client’s explicit consent. We also use cookies that are inserted by Google to provide conversion tracking.

If you have any questions about our privacy policy, please e-mail info@bullandbeard.com and we’ll be happy to discuss.