Charging the agency frontier

If you ain't makin' dust, yer eatin' it.


Strength of a Bull,
Wisdom of a Beard.

“Bull & Beard doesn't just match brands with agencies; they create 'ride or die' relationships."

Bull & Beard connects marketers and the c-suite with specialized advertising agencies, boutique consultants and diamond-in-the-rough resources. We steward searches for talented teams, finding a fit with our stable of vetted and vouched-for vendors. We develop deep relationships with agencies through reviews, spotlights, assessments and growth wrangling. Let's ride!



When it comes to the counsel you need, it's like the wild, wild west out there. It's about time you had a ride or die partner you trust. Someone with years in the rodeo leading, growing and connecting marketers, advertisers and brands with the talent, teams and tools to win. With decades spent in the dirt, we're strapped in and ready to ride.


As a wise cowboy once advised, “don’t tolerate weak coffee.” Bull & Beard brings a deep understanding of advertising, marketing and technology with a knack for distilling it down for brands and agencies. We help clients excel at the business of advertising, whether it's positioning, pricing, planning or process.


We're not just search consultants or sales guys, we're relationship-driven connectors. We find a fit, reduce your risk and make you look good in the process. Our sure-footed counsel removes the typical brinkmanship and barriers. With a stable of vetted vendors, freelancers and agency partners, you can safely make Bull & Beard your first call, every time.


We are entrepreneurs, ad men and technologists who found our home on the range, relishing each and every opportunity to educate, inform and inspire. Whether it's giving a talk, writing an article or leading a workshop, our goal is simple: drive your business forward (and remember, going faster when you're lost won't help a bit).


Smile when you call me that

  • "We have had the pleasure of working with Bull and Beard on three assignments. They have brought us a very good selection of potential vendors and stuck with us through the entire process. Their candor and straight forward methods are both refreshing and critical to our success. We cannot recommend them more highly."

    — Tom Conley,  President/CEO,  High Point Market Authority
  • I am so fortunate to have connected with Bull & Beard. They are creative, forward-thinking and just "get it." Not only are they skilled at matching clients and agencies, but they also bring strategic vision that helps your brand come to life. In addition to being trusted experts, their enthusiasm and wit makes the process truly enjoyable. My previous organization has benefited immensely from the wisdom Bull & Beard brought. As the recent founder of Brand Rebellion, I am now in their Agency Growth Wrangling program to take full advantage of their wise counsel.

    — Lauren Roach,  Founder/CEO,  Brand Rebellion
  • I recently worked with Bull & Beard in a matchmaking capacity. Indeed, they found a fit... in terms of personalities, geography, and experience as much as scope and budget. They didn't stop at making an introduction. They worked tirelessly, providing strategic counsel and working with each party to help us negotiate the scope and contract. More importantly, they focused on ensuring the expectations and desires of all sides were known, clear and met. I'll admit, I was a bit skeptical at first about how much value Bull & Beard could provide but after this process I am completely sold. My advice to any agency or brand looking for a new team to work with: don't take chances. The more you're investing, the more you need a matchmaker; someone who can find a fit, reduce everyone's risk and create win-win situations.

    — Bryan Delaney,  Co-Founder & VP,  Skookum
  • Bull & Beard has earned their place as our strategic partner. We first used them for help and resources for execution and quickly grew in appreciation for their strategic counsel. They deliver more than what they promise and with good humor every step along the way. Having worked with tech agencies small and large, established and start-up, we've had a range of experiences. Bull & Beard is the real deal: winning strategy, quality execution for a fair price coupled with honesty and transparency. There's a reason why Bull & Beard is on my speed dial.

    — Emily Kirkpatrick,  Vice President,  National Center for Families Learning
  • Just looked at the work from the team you brought us and have to say, we are super stoked, very impressed and very very happy about it. Everything looks fantastic! Usually there's a learning curve working with a new team but you guys brought the right fit. They nailed it right out of the gate. We were really, really thrilled with what we saw and just wanted to thank you guys for that. This project is going to turn out great!

    — Neil Marritt,  Co-Founder & VP,  Emisare
  • "I was looking for some help with my brand positioning and messaging to do a rebrand for my business, and I came across Bull & Beard and their "Growth Wrangling" package. I had been putting off the entire rebranding initiative in my business because of how grueling and complicated it seemed like it was going to be. But, Robby and Jason made it seem extremely simple and even fun. They took the work on their shoulders and knew all the right questions to ask to get from me what they needed so they could work their magic. I now have a new brand, new messaging, new logo, and new site in the matter of a couple short months. I Couldn't be any happier with using this service!"

    — Josh Mastel,  Founder/CEO,  UpRoar Partners
  • Bull & Beard brought us an elite team that did an incredible job redesigning our corporate website! They were fast, honest, and very responsive during the entire process which made working with them a breeze. It's easy to see that Bull & Beard and their group of trusted resource partners care a lot about their clients. They definitely went the extra mile in helping us.

    — Adam Keune,  Co-Founder,  Higher Learning Technologies
  • Bull & Beard are agency partners you put on speed dial. Their strategic counsel and matchmaking service has empowered our agency plans and pitches. I highly recommend their services to agencies large and small looking to elevate their offering and grow.

    — Mary Jamis,  President,  M Creative
  • Bull & Beard brings together several key ingredients for a great partnership: competency, speed, and huge value, always over-delivering. What sets them apart from any other agency partner I've worked with is their personal touch. They value having a true relationship and you aren't handed off – Jason and Robby walk the project through with you to successful completion.

    — Emily Kosa,  AE,  Brains On Fire

The Trailblazer Program

“Timing has a lot to do with the outcome of a rain dance.”

Wanted: Agency Assessment

  • Review of Marketing, Sales, Business Development, Service Delivery, Financials, HR (via surveys, interviews and audits)
  • Agency SWOT Analysis
  • Sales & Marketing Needs Assessment
  • Trail Guide Deliverable

Wanted: Growth Wrangler

  • Growth Coaching
  • Holistic Growth Program Anchored to Collaborative Action Plan
  • On-Demand Support: Sales, Marketing and Business Development
  • Private Phone or Video Coaching Calls

Wanted: Agency Stable

  • Private Peer Group of Growth-Minded Agency Principals
  • Insider Content, Resources, and Access
  • Exclusive Media & PR Opportunities
  • Priority Consideration for Matches

Wanted: Matchmaking

  • Specialized Agencies, Boutique Consultants, & Diamond-in-the-Rough Resources
  • Vetted and Vouched-For Relationships
  • Reduced Risk
  • Streamlined Search
  • Seller Commission Model or Buyer's Agent

Tales From The Trail

Tales From The Trail

  • A gourmet foodwares purveyor with online and traditional storefronts asked for our help finding an agency that loved specialty food and drink as much as they did. We helped kindred spirits find each other. And the rest is history!

    If the boot fits, make sure theres two of 'em.

  • A technology investment vehicle backed by the automotive industry's most innovative dealership conglomerates asked us to bring a tireless hustler of a creative partner to execute avant-garde customer acquisition and retention campaigns and redefine direct marketing for their industry. We found 'em.

    If you're itchin' to have somethin', you better be ready to scratch for it.

  • An international IT equipment and service company abandoned the ol' fashioned RFP and aging relationship with an incumbent PR firm. They tasked Bull & Beard to match them with the best agencies based on their criteria and desire for new relationships. After assisting one product division, we were tasked with two additional searches.

    Don't dig for water under an outhouse.

  • High Point Market Authority asked to be matched with a security consulting firm as well as a process consulting firm, in order to shore up their safety, speed and sustainability. They knew what they wanted, not what they needed. We jumped in and lasso'd a few fitting options. Acting as a buyer's agent, we facilitated a streamlined matching process and negotiated the most value for the Market, earning President Tom Conley's trust in the process.

    Never ask a barber if you need a haircut.

  • A non-profit and consortium for a Christ-like response to mental health asked us to help shape their product roadmap and connect them with the best teams and tools to build their organization. From strategy to video production and web development, we've helped them make sound decisions.

    It's easy to see things you're lookin' for. The trick is to see things you're not lookin' for.

  • A funded Ed-Tech startup hired us to corral the right resources to redo their site and investor collateral for maximum impact. Together with our preferred resource, we delivered their new website and materials in a matter of weeks.

    It's the work, not the clock, that tells you when it's quittin' time.

  • Advertising agencies are everywhere, but this agency is unique: it's built on the power of human connection. Over the years, they have come to rely on our stewardship, knowing we're cut from the same cloth.

    There's no better friend than a horse that's saddled and ready to go.

  • We've worked hand-in-hand with a non-profit that advances literacy and education by providing strategic counsel and ongoing matchmaking. Leveraging a variety of specialized partners, we're responsible for building practically all of their portfolio of learning platforms.

    Don't make a long story short just so you can tell another one.

  • The largest furniture market in the world's ad agency asked us to help them determine how best to start over with their mobile app. Things got sticky and complex with a lot of stakeholders. We got in the trenches of the negotiation to help both sides see what could be. The app launched to rave reviews, some "ooohs" and ahhhs," and a few awards for good measure.

    When you're in the wrong and need to set it right, how far you've traveled in the doin' of it has nothing to do with the rightin' of it.

  • A world-class law firm with deep local roots came searching for help with their website, digital marketing, social media and other marketing needs. We walked enough miles in those shoes to know how to help and where to find help. Now we help steward their marketing budget across multiple vendors, freelancers and agencies.

    Don't be too soon and don't be too seldom.

  • We began working with a research university when they suspended their mobile app sourcing process mid-stream to seek our advice. From mobile apps to websites, our resources have surpassed expectations, even in a crunch.

    Going faster when you're lost won't help a bit.

  • Founders of a tech start-up came to us with a lofty vision and seed capital to build their app and company. Not only did we help them take their product to the marketplace, we matched them with talent, teams and tools every step of the way, from marketing agencies to business services and investors.

    Most anybody can be a cowboy, but it takes a bit of genius to make any money at it.

  • Business-to-business matchmaker finds it's own path connecting ad agencies, marketing teams, founders and the C-suite with the best creative and technology resources on the range. We staked our claim and built a ranch with a small group of friends we're proud to call "pardners."

    Skin your own deer.


Scars are Cowboy Tattoos with Better Stories

We’ve spent many memorable years working dusk till dawn in advertising, marketing and technology, spanning nearly every category. Whether it's strategy, creative services, app development or digital marketing, our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we’ve been. Join us on the trail ahead.

Client Logos

Agency Insights

Wisdom of  a Beard

Don't Squat with Your Spurs on

by Robby Berthume

How To Choose An Agency (Part 1)

Sep 20, 2017

How To Choose An Agency (Part 1)

for LinkedIn Pulse...
CEO Robby Berthume shares advice on preparing for an Agency Search. "Don't assume you have all the answers. Leave space for agencies to counter-punch and innovate."

Read More

Charging the Agency Frontier w/ David Baldwin

Sep 15, 2017

Charging the Agency Frontier w/ David Baldwin

On this episode of Charging the Agency Frontier, Robby Berthume interviews David Baldwin, founder and lead guitar at Baldwin&. We talk about his backstory, his brewery and his upcoming book, "The Belief Economy."

Read More

VIDEO: Podcasting for Prospects

Aug 18, 2017

VIDEO: Podcasting for Prospects

Watch co-founders Robby Berthume and Jason Drass discuss how agencies can prospect with a proper podcasting strategy in this episode of Strength of a Bull, Wisdom of a Beard.

Read More


Let's Ride

305 W. 4th Street, Suite 2-B
Winston-Salem, NC 27101

Privacy Policy

Bull & Beard, LLC respects your privacy and we are committed to acting responsibly to protect your privacy when using our website. We will not collect any personal information about you unless you choose to provide us with such information (in the form of an inquiry through our web form, by emailing us, by calling us, etc.). If you do provide us with personal information, however, your information may be used internally by us to initiate contact. In the event that we cannot service your project, or have a partner in mind for your project, we may also share your information with or refer you to our exclusive network of third party vendors and freelancers. We may receive a commission for such referral. However, Client is not obligated in any manner to enter into a contract with any such third party. Upon providing Client information, such third parties may contact Client directly, or we may help broker a contract between Client and a third party. As a broker, we will not have any authority to bind Client or such third party. Client and such third party will only have the power and authority to offer or accept any contract terms. We will not be acting as anyone’s agent, and our role will be to only facilitate discussion and negotiation of contract terms between Client and such third parties. Should Client enter into a contract with a third party, all services will come solely from the third party, and not from Bull & Beard, unless otherwise stipulated in a formal agreement. Alternatively, should we choose to service Client’s project and should Client choose to hire us, we may share Client’s information with certain third parties in the course of providing services (such as domain name registration, analytics, web hosting, etc.).

As with most Web servers on the Internet, certain information is automatically collected and recorded. This includes, but is not limited to: Client’s IP address (and hostname if available), the date and time Client accessed our website and the type of browser and operating system Client uses. These are stored in a "log" file, which are private and the contents of which will not be released to a third party without Client’s explicit consent. We also use cookies that are inserted by Google to provide conversion tracking.

If you have any questions about our privacy policy, please e-mail info@bullandbeard.com and we’ll be happy to discuss.